ScopeAI

An internal dashboard designed to support marketing and ad-operations teams in managing campaigns, identifying high-value audience segments, and tracking revenue performance in real time. The goal of this project was to simplify the processes of teams making it easier for them to monitor and create new campaigns through user research.

Year

07.25

Scope

Branding, UI.UX

Timeline

9 Weeks

The experience focuses on reducing cognitive overload within high-density data environments through modular layouts, visual hierarchy, and progressive disclosure. Key areas include campaign management tables, performance trend visualizations, targeting and segmentation tools, and alert systems that surface underperforming campaigns or tracking issues before they impact revenue.

This project was developed as a fictional product based on industry-standard marketing operations patterns, allowing full creative control over interaction design, layout systems, and data presentation while remaining grounded in realistic business use cases.

ScopeAI

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