Hodlbot

A portfolio and index management platform focused on transforming complex financial data into accessible decision-making tools. The experience prioritizes clarity, structured workflows, and visual feedback, allowing users to confidently build, simulate, and manage crypto investment strategies.
Year
10.2019
Scope
Branding, UI, UX
Timeline
1 year
This project explores the design of a cryptocurrency portfolio and index management platform aimed at making complex financial decisions more approachable. The experience was structured around guided workflows, modular dashboards, and data-driven feedback to help users build and simulate investment strategies with confidence.

Visual hierarchy and progressive disclosure were key principles, ensuring both clarity for beginners and flexibility for advanced users. The startup was later acquired by Kraken, validating the product’s direction and usability.

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